THE BRAND
INTENSIVE
*Two working days. Fifteen days to build. One clear direction.
2
working days
15
build window
12
deliverables
90
day arc
F&B · FMCG · LIFESTYLE · CRAFT & TEXTILES · SOCIAL IMPACT · EARLY-STAGE BRAND
DAY 1
BRAND AND PRODUCT CLARITY
Define your positioning, personas, product direction, and value pillars to establish a sharp, focused foundation.
DAYS 2-16
THE BUILD WINDOW
Apply, build, and test the Day 1 deliverables over 15 days to turn strategy into something real and working.
DAY 17
GROWTH & EXECUTION
Drive revenue through digital channels, bring the founder story to life, and activate a clear 30-day roadmap.
WHY MOST EARLY BRANDS STALL
A good product is not enough.
If the strategy is weak, the brand stays forgettable.
You know what you make
But you can't clearly explain why someone should choose you, and neither can your customer.
You're busy, not focused
Exhibitions, scattered drops, new categories. Every yes dilutes the thing that makes you worth choosing.
You know your audience
But don't know where they are. The product is clear. The system to reach, convert, and retain customers is not.
THE 17-DAY ARC
Clarity to Execution
Brand & Product Clarity
A 4-hour working session. Positioning, personas, product direction, value pillars. Six tangible deliverables.
The Build Window
15 days to put Day 1 into action. WDT is async-available. You are building, not waiting.
Growth & Execution
Revenue guardrails, digital direction, founder story, 30-day content plan, and a concrete action roadmap.
Execution Window
The roadmap is live. The first drop happens. A 30-day check-in with WDT reviews what moved.
WHAT YOU LEAVE WITH — 12 WORKING DELIVERABLES
Not a report. Real tools.
01
Positioning Statement
A working draft clear enough to make decisions from without checking notes.
02
Customer Persona
One specific human — not a demographic — with beliefs, hesitations, and a real reason to come to you.
03
WDT Steal/Delete Filter
A decision tool. When a new opportunity arrives, this answers it in 30 seconds.
04
3 Value Pillars
Three governing principles that align product, content, partnerships, and hiring.
05
Product Direction
Keep / Kill / Evolve — against the positioning, not against gut feeling or sunk cost.
06
4-Month Launch Roadmap
What goes live, when, with what story, for whom. A container, not a blank canvas.
07
Revenue Guardrails
Monthly survival target. Margin direction. A yes/no framework.
08
Pricing Conviction
Three tiers, each with a customer, story need, and margin expectation.
09
Digital Narrative Direction
What to post and why each post exists. Buckets, rhythm, feed philosophy.
10
Founder Story
Six storytelling questions that unlock the narrative — the brand's most under-used asset.
11
Avoidance Strategy
What not to do in 90 days — and exactly why each protects the brand.
12
30–60 Day Action Roadmap
Six weeks of sequenced, owned actions. No ambiguity. No budget required.
+ GST INCLUSIVE OF BOTH WORKING SESSIONS + 15-DAY BUILD WINDOW + ASYNC SUPPORTALL PRICES IN INR+ GST INCLUSIVE OF BOTH WORKING SESSIONS + 15-DAY BUILD WINDOW + ASYNC SUPPORTAN INVESTMENT
Simple. Tiered. Transparent.
Priced for the Indian founder context. No retainer. No ongoing commitment. One engagement, one outcome.
TIER 1
Solo Founder
Single founder. New idea or early-stage brand. Pre-revenue or under Rs. 10L ARR.
- Day 1: Brand & Product Clarity (4 hours)
- 15-day async support via WhatsApp + email
- Day 2: Growth & Execution session (4 hours)
- All 12 session deliverables as documents
- WDT contact referrals (website, SEO, design)
TIER 2
Founder + Team
Founding team of 2–4. Need brand alignment across the team, not just the founder.
- Full team participation in both sessions
- Team alignment exercise built into Day 1
- Role-specific items in the 30-day roadmap
- Mid-point check-in call at Day 8
- Extended async support — 30 days post
- Brand brief formatted for external partners
TIER 3
Remote/Online
Founders based outside Mumbai. Same engagement, same depth, delivered digitally.
- Both sessions over video (Zoom / Meet)
- All 12 deliverables as digital documents
- 15-day async support via WhatsApp + email
- 30-day check-in call post engagement
- Session replays shared within 24 hours
- WDT contact referrals
Two days,
one clear direction.
The Brand Intensive runs monthly.
Spots limited to 4 founders per cohort.
01
Inquire with us
Fill out our inquiry form on a little about your business and where you're at right now.
02
Short call
We'll schedule a 15-minute call to understand where you are and confirm it's a good fit.
03
Confirm your dates
Pay 50% to lock your session date. Sessions run monthly.
04
Show up ready
We send a short pre-read (15 min). Arrive with your first instinct, not a polished deck.
